MAIRIF Okba
معيريف عقبة
mairif.okba@univ-msila.dz
660306022
- Department of Commercial Sciences
- Faculty of Economic, Commercial and Management Sciences
- Grade PHd
About Me
Sciences Economiques, de Gestion et Sciences Commerciales
Filiere
Sciences Commerciales
Services Merketing
Location
بريكة, بريكة
باتنة, ALGERIA
Code RFIDE- 1984-01-17 00:00:00
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MAIRIF Okba birthday
- 2023-12-30
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2023-12-30
Green marketing: a necessity to support and develop ecotourism -Green Marketing Activities and fields in Al-ghouat, Alwadi state, as a touristic destination of ecotourism –
Abstract: Through this paper we will try to demonstrate the need and importance of green marketing to support and develop ecotourism, and we will support this study by presenting and presenting green activities and businesses that will support ecotourism for Wade Will's state ghetan. Through this study, we have found that green marketing activity is highly concerned with integrating the environmental dimension and not harming nature into the strategy of each activity, whether it relates to members of the community or to institutions and institutions. and therefore it can be used to support and develop ecotourism, and in our case study We will find that ecotourism in this region can be supported and developed through a range of green marketing actions and practices in many investment areas, including medical tourism in deserts and bathrooms. Agricultural and agricultural tourism, educational tourism, tourism for world agricultural heritage systems Support the production and marketing of traditional green products made of palm and ghetan residues, promote cities and green tourist areas near the ghetan. Keywords: green marketing, ecotourism, environmental dimension, environmental responsibility, ghetan wade will JEL Classification Codes: M21، Q5, O13, P42
Citation
Nabila MIMOUNE , mairif okba , كروش محمد الامين, , (2023-12-30), Green marketing: a necessity to support and develop ecotourism -Green Marketing Activities and fields in Al-ghouat, Alwadi state, as a touristic destination of ecotourism –, دفاتر اقتصادية, Vol:14, Issue:2, pages:18, Journal of Economic Papers
- 2023-09-30
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2023-09-30
Digital transformation: an inevitable necessity in the light of the Arab economic growth in telecommunications sector - Algeria Telecom Corporation as a Case study
Abstract: This study aims to identify an important topic about the economic corporation, and it’s the current topic in investment and economy. It’s the digital transformation as an inevitable necessity in the light of the Arab economic growth in telecommunications sector. Through this study, we will review Algeria Telecom Corporation, as a case study, in order to answer the following question: what does Algeria Telecom Corporation provide in the context of the digital transformation process to keep pace with the Arab economic growth in telecommunications sector? The study has attained a set of results; the most important of them is that There is a trend towards the advancement of telecommunications sector in the Arab countries, in general, and in Algeria, in particular, which contributes to support the digital transformation process. This signifies that there is an impact of the application of information and communication technology on the wanted digital transformation policies in Algeria and in the Arab countries. Algeria Telecom corporation Also looks for keeping pace with modern technologies in the field of digitizing its commercial transactions, and it provides many services and various digital transactions in the context of the digital transformation process, as a strategy to keep pace with the Arab economic growth in telecommunications sector. The digital transformation with Algeria Telecom corporation remains in its infancy, and great efforts are waiting for the company to reach 100% of digital transactions
Citation
Nabila MIMOUNE , mairif okba , , (2023-09-30), Digital transformation: an inevitable necessity in the light of the Arab economic growth in telecommunications sector - Algeria Telecom Corporation as a Case study, Journal of Economic Integration, Vol:11, Issue:5, pages:150/167, Journal of Economic Integration
- 2023-03-31
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2023-03-31
التسويق الالكتروني في دعم المؤسسات الصغيرة والمتوسطة-عرض تجربة مؤسسة(Jumia)الجزائر
Abstract: This research aims to identify the importance of e-marketing in supporting SMEs, and how they use the elements of the e-marketing mix to achieve their goals. Jumia Algeria has been focused on as a model for the study. The descriptive approach to research has also been used, and books and journals have been used for research as tools for collecting information as well as digital data from official websites, especially those of the Jumia Foundation. The research has produced a series of findings, the most important of which is that Jumia is an example of medium and emerging enterprises in the area of electronic marketing in Algeria, where various electronic marketing communication tools are used to provide better services. As a result, Jumia has been able to attract a wide range of customers and persuade them to shop through electronic media. It has also contributed to the promotion of a culture of e-shopping in Algerian society through reliable e-payment and procurement services. Keywords: e-marketing, e-marketing mix, SMEs. Jel Classification Codes : O14, M13, L81, P10.
Citation
Nabila MIMOUNE , mairif okba , , (2023-03-31), التسويق الالكتروني في دعم المؤسسات الصغيرة والمتوسطة-عرض تجربة مؤسسة(Jumia)الجزائر, اقتصاديات الاعمال والتجارة, Vol:7, Issue:4, pages:319-334, اقتصاديات الاعمال والتجارة
- 2021-02-12
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2021-02-12
واقع وتحديات التعليم عن بعد في الجزائر(تجربة الجزائر وتجارب عالمية رائدة)
Abstract: Through this research paper, we will try to identify the realities and challenges of distance education in Algeria, and we will focus on comparing Algeria's experience in this area with leading global experiences. We have come to the conclusion in this paper that Algeria's experience in distance education is still far behind the American and Malaysian experience, which has made great strides in this area. However, there have been particularly modest initiatives and contributions in recent years, and they can make achievements in the future. Keywords: Distance Education, Algerian Experience, Leading Global Experiences
Citation
Nabila MIMOUNE , mairif okba , ,(2021-02-12), واقع وتحديات التعليم عن بعد في الجزائر(تجربة الجزائر وتجارب عالمية رائدة),التعليم العالي وتكنولوجيا الوسائط المتعددة: مزايا وتحديات التدريس في زمن التغيير,المركز الجامعي اليزي